Original article from dmarge.com
TAG Heuer has long stood for Avante Garde watchmaking, a process which implements the most exciting and progressive elements of engineering into every timepiece.
To celebrate the continuation of this forward-thinking design language, TAG Heuer have teamed up with the esteemed French adventure film makers, La Nuit de la Glisse for a new project entitled Don’t Crack Under Pressure.
The legendary production house’s latest work for the watchmaker is their most ambitious yet, profiling some of the world’s leading athletes across sport categories to bridge the gap between performance and precision engineering.
Just like TAG Heuer’s 150 year history of overcoming adversity, the film itself is a reflection of sheer determination and the will to win. Make your own rules, choose your own path, compromise nothing and never crack under pressure.
See the TAG Heuer story in the short clip.
