Luxury Watches

Millennials and Gen Z Are Fueling a Boom in the Second-Hand Watch Market

Swiss watchmakers will face even more competition from vintage

Deloitte study shows younger consumers driving watch-buying

The pre-owned luxury watch segment will surge by 75% by the end of this decade, accounting for nearly half of the overall market, with younger buyers fueling the trend, according to a report.

Annual sales of second-hand watches will jump to 35 billion Swiss francs ($35 billion) by 2030 from 20 billion francs now, consulting firm Deloitte said in an industry report that surveyed consumers and watch brand executives.